Privacy Policy

When you use LUU.LU services, you trust us with your information. This Privacy Policy is meant to help you understand what data we collect, why we collect it, and what we do with it. This is important; we hope you will take time to read it carefully. And remember, you can find controls to manage your information and protect your privacy and security at My Account.

Privacy Policy


There are many different ways you can use our services – to search for and share information, to communicate with other people or to create new content. When you share information with us, for example by creating a LUU.LU Account, we can make those services even better – to show you more relevant search results and ads, to help you connect with people or to make sharing with others quicker and easier. As you use our services, we want you to be clear how we’re using information and the ways in which you can protect your privacy. Our Privacy Policy explains:

We’ve tried to keep it as simple as possible, but if you’re not familiar with terms like cookies, IP addresses, pixel tags and browsers, then read about these key terms first. Your privacy matters to LUU.LU so whether you are new to LUU.LU or a long-time user, please do take the time to get to know our practices – and if you have any questions contact us

Information we collect

We collect information to provide better services to all of our users – from figuring out basic stuff like which language you speak, to more complex things like which, or which LUU.LU videos you might like. We collect information in the following ways:

Information we collect when you are signed in(or not) to LUU.LU, in addition to information we obtain about you from partners, may be associated with your LUU.LU Account. When information is associated with your LUU.LU Account, we treat it as personal information. 


How we use information we collect

We use the information we collect from all of our services to provide, maintain, protect and improve them, to develop new ones, and to protect LUU.LU and our users. We also use this information to offer you tailored content – like giving you more relevant search results and ads. We may use the name you provide for your LUU.LU Profile across all of the services we offer that require a LUU.LU Account. In addition, we may replace past names associated with your LUU.LU Account so that you are represented consistently across all our services. If other users already have your email, or other information that identifies you, we may show them your publicly visible LUU.LU Profile information, such as your name and photo. If you have a LUU.LU Account, we may display your Profile name, Profile photo, and actions you take on LUU.LU or on third-party applications connected to your LUU.LU Account (such as +1’s, reviews you write and comments you post) in our services, including displaying in ads and other commercial contexts. We will respect the choices you make to limit sharing or visibility settings in your LUU.LU Account. When you contact LUU.LU, we keep a record of your communication to help solve any issues you might be facing. We may use your email address to inform you about our services, such as letting you know about upcoming changes or improvements. We use information collected from cookies and other technologies, like, to improve your user experience and the overall quality of our services. One of the products we use to do this on our own services is LUU.LU Analytics. For example, by saving your language preferences, we’ll be able to have our services appear in the language you prefer. When showing you tailored ads, we will not associate an identifier from cookies or similar technologies with, such as those based on race, religion, sexual orientation or health. Our automated systems analyze your content (including emails) to provide you personally relevant product features, such as customized search results, tailored advertising, and spam and malware detection. We may combine personal information from one service with information, including personal information, from other LUU.LU services – for example to make it easier to share things with people you know. Depending on your account settings, your activity on other sites and apps may be associated with your personal information in order to improve LUU.LU’s services and the ads delivered by LUU.LU. We will ask for your consent before using information for a purpose other than those that are set out in this Privacy Policy. LUU.LU processes personal information on our servers in many countries around the world. We may process your personal information on a server located outside the country where you live.


accidental or malicious destruction. Because of this, after you delete information from our services, we may not immediately delete residual copies from our active servers and may not remove information from our backup systems.


GDPR Compliant


Information we share

We do not share personal information with companies, organizations and individuals outside of LUU.LU unless one of the following circumstances applies: We may share non-personally identifiable information publicly and with our partners – like publishers, advertisers or connected sites. For example, we may share information publicly to show trends about the general use of our services. If LUU.LU is involved in a merger, acquisition or asset sale, we will continue to ensure the confidentiality of any personal information and give affected users notice before personal information is transferred.

Information security

We work hard to protect LUU.LU and our users from unauthorized access to or unauthorized alteration, disclosure or destruction of information we hold. In particular:
  • We encrypt many of our services.
  • We offer you when you access your LUU.LU Account, and a Safe Browsing feature in LUU.LU .
  • We review our information collection, storage and processing practices, including physical security measures, to guard against unauthorized access to systems.
  • We restrict access to personal information to LUU.LU employees, contractors and agents who need to know that information in order to process it for us, and who are subject to strict contractual confidentiality obligations and may be disciplined or terminated if they fail to meet these obligations.

When this Privacy Policy applies

Our Privacy Policy applies to all of the services offered by LUU.LU and its affiliates, including LUU.LU, services LUU.LU provides on Android devices, and services offered on other sites (such as our advertising services), but excludes services that have separate privacy policies that do not incorporate this Privacy Policy. Our Privacy Policy does not apply to services offered by other companies or individuals, including products or sites that may be displayed to you in search results, sites that may include LUU.LU services, or other sites linked from our services. Our Privacy Policy does not cover the information practices of other companies and organizations who advertise our services, and who may use cookies, pixel tags and other technologies to serve and offer relevant a

Compliance and cooperation with regulatory authorities

We regularly review our compliance with our Privacy Policy. We also adhere to several self regulatory frameworks, including the EU-US and Swiss-US Privacy Shield Frameworks. When we receive formal written complaints, we will contact the person who made the complaint to follow up. We work with the appropriate regulatory authorities, including local data protection authorities, to resolve any complaints regarding the transfer of personal data that we cannot resolve with our users directly.


Our Privacy Policy may change from time to time. We will not reduce your rights under this Privacy Policy without your explicit consent. We will post any privacy policy changes on this page and, if the changes are significant, we will may not provide a more prominent notice (including, for certain services, email notification of privacy policy changes). We will also keep prior versions of this Privacy Policy in an archive for your review.

Specific product practices

The following notices explain specific privacy practices with respect to certain LUU.LU products and services that you may use: Further useful privacy and security related materials can be found through LUU.LU’s policies and principles pages, including:
  • Information about our technologies, which includes, among other things, more information on
    • technologies we use for advertising.
    • how we recognize patterns like faces.
  • A page that explains what data is shared with LUU.LU when you visit websites that use our advertising, analytics and social products.
  • LUU.LU’s safety center, which provides information on how to stay safe and secure online.

We keep your personal information private and safe — and put you in control.